Following the strategic decision of Kurtz Ersa Asia Management to participate in PSECE, the largest semiconductor and electronics trade fair in the Philippines (PSECE stands for “The Philippine Semiconductor and Electronics Convention and Exhibition”), Kurtz Ersa is finally “HERE NOW”. This exclamation comes from a loyal customer who has been using Ersa equipment for many years.
At the small, elegant exhibition stand, the Kurtz Ersa product range was presented on video – an eye-catcher for all trade fair visitors, potential customers and passers-by. “Many have not noticed our presence in the Philippines in recent years and have simply associated Ersa as a brand with expensive products. At the same time, our efforts to become involved in this highly dynamic market were welcomed. Nobody doubts that we have excellent products. The market is really hot, the mood is positive and there are many possibilities for machines and tools from Kurtz Ersa. All in all, it is the right time that we are here – at the right place at the right time,” commented KEA President and COO Bernd Schenker.
Briefly to the Philippines: The Philippines is an archipelago of about 7,107 islands and islets at low tide (7,100 at high tide), located between the Pacific Ocean and the South China Sea. With a market size of over 103 million inhabitants and English as a second language, it makes more than sense for the KEA Management team to press for a strong presence in the Philippines to develop further. This strategy was welcomed with open arms by the Philippine market as one of the results of PSECE 2018.